Extra Blu

Extra Blu is an AI Product Assistant built for Shopify stores to improve product discovery and customer support directly on your storefront. Once installed, it gives shoppers a conversational way to search for items, compare options, and get quick answers without leaving the page or digging through menus.

The assistant can recommend relevant products based on what a customer says they want, helping them narrow down choices faster and reducing friction on the path to checkout. It can also respond with store-specific information such as shipping details, return policies, and frequently asked questions, so customers get consistent answers 24/7.

Extra Blu is designed to blend into your store with a clean, modern interface and no forced branding or watermarks. Setup is straightforward: merchants connect the app to their Shopify store and add their own OpenAI API key. Because AI usage runs through your key, Extra Blu adds 0% markup on AI calls, making costs transparent and fully under your control.

For merchants, the value is in turning common pre-purchase questions into instant, accurate responses while guiding shoppers toward the right products. For customers, it’s a faster, more intuitive way to explore your catalog, understand policies, and feel confident before buying—all through a single chat experience.